Increase the performance of your marketplace listings
OnMarketplaces ensures that your products run successfully on the desired marketplaces and that adverts and campaigns are optimally implemented.
Active Marketplace Management
Strategic optimisation of listings is essential for sellers to stand out on marketplaces and sustainably increase their sales. Marketplace management encompasses numerous measures and processes that go far beyond the mere listing of products. Successful sellers on marketplaces follow clear strategies that have proven to maximise visibility and offer a positive buying experience.
Continuous Feed Management
Accurate and regular updating of product data, prices and stock levels is the cornerstone of optimised performance on marketplaces. This is essential for two main reasons:
Meeting customer expectations and avoiding cancellations: If stock and prices are not automatically synchronised, retailers risk stock-outs, incorrect pricing and cancellations. This not only reduces customer satisfaction, but also leads to possible negative reviews and long-term sales losses.
Timeliness of marketplace requirements: Most marketplaces regularly update their requirements for product data, image standards and categorisation. Frequent changes can lead to errors in the feed, resulting in products being removed from the range. This means a significant loss of sales if the errors are not recognised and corrected in time. Strategic feed management ensures that feeds are continuously reviewed and adapted to the latest requirements to ensure full visibility at all times. Feed management tools such as Channable help to quickly record changes and are the basis for successful feed management.
Optimisation of Product Descriptions
Professionally optimised product texts are a decisive factor in standing out from the competition and increasing visibility:
Keyword optimisation for marketplace SEO: Similar to search engines, a targeted keyword strategy is required on marketplaces. This includes the integration of relevant search terms in titles, descriptions and bullet points. Well-founded keyword research helps to find the terms that customers use to search for products.
Emphasise benefits and unique selling points: Marketplace customers often make their purchasing decisions within seconds. It is therefore important to clearly emphasise the benefits and unique selling points of a product. Well-structured texts that summarise the most important benefits and features are crucial for arousing interest and increasing the willingness to buy.
Conversion optimisation through appealing texts: Product descriptions that are clearly structured, easy to read and informative lead to higher conversions. Many buyers rely on the information in the product description to make a purchase decision. Texts that address customer needs and anticipate questions have a greater chance of leading to a purchase.
Ads and Campaigns
Targeted advertising measures are an essential part of marketplace management and help to significantly increase visibility. In principle, the advertising and campaign options on the individual marketplaces are very similar, but differ in detail. OnMarketplaces takes care of the creation, coordination and optimal playout of the campaigns on the desired marketplaces and ensures the targeted performance of the adverts.
Sponsored product ads and targeted adverts: Most marketplaces offer a variety of advertising formats that provide visibility boosts for specific products. Sponsored Product Ads (SPA) or promotions in special categories significantly increase reach and increase the likelihood that customers will discover the product.
Campaign planning and budget management: Effective campaigns require clear planning and the setting of budgets in order to control advertising expenditure in a targeted manner. This includes defining target groups, testing different ad groups and optimising keywords for maximum efficiency. Continuous monitoring and adjustment of campaigns based on performance data ensures that the advertising investment delivers maximum return on investment (ROI).
Analysis and optimisation: Regular analysis of campaign results helps to identify successful strategies and adjust less effective measures. Factors such as click-through rate (CTR), conversion rate and cost per click (CPC) provide insight into how well a campaign is performing and where there is still potential for optimisation.
Success on Marketplaces: Holistic Management for Maximum Performance
Effective marketplace management goes beyond simply uploading products. A holistic approach that includes feed management, product optimisation and targeted campaigns is crucial to be successful on marketplaces. Retailers who invest in these areas and focus on optimisation will improve their visibility and increase their chances of higher sales.
Do you want to sustainably increase the performance of your marketplaces and need support from professional marketplace management? Contact OnMarketplaces for a no-obligation consultation – together we will develop a tailor-made strategy that optimally positions your products on the marketplaces and maximises your success.