Increase the Performance of Your Marketplace Listings
OnMarketplaces ensures that your products run successfully on the desired marketplaces and that adverts and campaigns are optimally implemented.
Active Marketplace Management
Strategic optimisation of listings is essential for sellers to stand out on marketplaces and sustainably increase their sales. Marketplace management encompasses numerous measures and processes that go far beyond the mere listing of products. Successful sellers on marketplaces follow clear strategies that have proven to maximise visibility and offer a positive buying experience.
Continuous Feed Management
Accurate and regular updating of product data, prices and stock levels is the cornerstone of optimised performance on marketplaces. This is essential for two main reasons:
Meeting customer expectations and avoiding cancellations: If stock and prices are not automatically synchronised, retailers risk stock-outs, incorrect pricing and cancellations. This not only reduces customer satisfaction, but also leads to possible negative reviews and long-term sales losses.
Timeliness of marketplace requirements: Most marketplaces regularly update their requirements for product data, image standards and categorisation. Frequent changes can lead to errors in the feed, resulting in products being removed from the range. This means a significant loss of sales if the errors are not recognised and corrected in time. Strategic feed management ensures that feeds are continuously reviewed and adapted to the latest requirements to ensure full visibility at all times. Feed management tools such as Channable help to quickly record changes and are the basis for successful feed management.
Optimisation of Product Descriptions
Professionally optimised product texts are a decisive factor in standing out from the competition and increasing visibility:
Keyword optimisation for marketplace SEO: Similar to search engines, a targeted keyword strategy is required on marketplaces. This includes the integration of relevant search terms in titles, descriptions and bullet points. Well-founded keyword research helps to find the terms that customers use to search for products.
Emphasise benefits and unique selling points: Marketplace customers often make their purchasing decisions within seconds. It is therefore important to clearly emphasise the benefits and unique selling points of a product. Well-structured texts that summarise the most important benefits and features are crucial for arousing interest and increasing the willingness to buy.
Conversion optimisation through appealing texts: Product descriptions that are clearly structured, easy to read and informative lead to higher conversions. Many buyers rely on the information in the product description to make a purchase decision. Texts that address customer needs and anticipate questions have a greater chance of leading to a purchase.
Ads and Campaigns
Targeted advertising measures are an essential part of marketplace management and help to significantly increase visibility. In principle, the advertising and campaign options on the individual marketplaces are very similar, but differ in detail. OnMarketplaces takes care of the creation, coordination and optimal playout of the campaigns on the desired marketplaces and ensures the targeted performance of the adverts.
Sponsored product ads and targeted adverts: Most marketplaces offer a variety of advertising formats that provide visibility boosts for specific products. Sponsored Product Ads (SPA) or promotions in special categories significantly increase reach and increase the likelihood that customers will discover the product.
Campaign planning and budget management: Effective campaigns require clear planning and the setting of budgets in order to control advertising expenditure in a targeted manner. This includes defining target groups, testing different ad groups and optimising keywords for maximum efficiency. Continuous monitoring and adjustment of campaigns based on performance data ensures that the advertising investment delivers maximum return on investment (ROI).
Analysis and optimisation: Regular analysis of campaign results helps to identify successful strategies and adjust less effective measures. Factors such as click-through rate (CTR), conversion rate and cost per click (CPC) provide insight into how well a campaign is performing and where there is still potential for optimisation.
Success on Marketplaces: Holistic Management for Maximum Performance
Effective marketplace management goes beyond simply uploading products. A holistic approach that includes feed management, product optimisation and targeted campaigns is crucial to be successful on marketplaces. Retailers who invest in these areas and focus on optimisation will improve their visibility and increase their chances of higher sales.
Do you want to sustainably increase the performance of your marketplaces and need support from professional marketplace management? Contact OnMarketplaces for a no-obligation consultation – together we will develop a tailor-made strategy that optimally positions your products on the marketplaces and maximises your success.
Frequently Asked Questions About Marketplace Management
The most effective levers are listing quality, price positioning and visibility through campaigns – and often the issue comes down to just one of these three areas. In practice this means: product titles and descriptions that work with the marketplace algorithm, hero images that drive click-through rates, competitive pricing and targeted Sponsored Product Ads. Retailers who systematically optimise all three areas typically see measurable results quickly.
Marketplace management is everything that comes after the technical integration – and that is the part that determines long-term success. It includes the ongoing optimisation of listings, troubleshooting product feeds, platform-specific content adjustments, planning and managing advertising campaigns, and regular reporting and analysis. In short: everything needed to ensure your products are not just listed, but actually found and purchased.
Visibility on marketplaces is built through the combination of organic optimisation and paid reach. Organically, factors such as listing quality, sales history, reviews and price competitiveness play a key role. In addition, visibility can be boosted through Sponsored Product Ads – particularly important during the launch phase or for seasonal campaigns. Professional marketplace management analyses both areas and applies the right measures at the right time.
Yes – often even more so than for large assortments. With a focused product range, resources can be deployed precisely, every listing can be carefully optimised and campaigns can be managed with accuracy. Retailers with 20 strong products frequently outperform those with 2,000 poorly maintained listings on marketplaces. What counts is not quantity, but the quality of the management.
Sponsored Product Ads are paid placements that position your products prominently in a marketplace's search results – similar to Google Ads, but directly at the point of purchase. They are particularly important because new listings rarely gain organic visibility before the first sales and reviews come in. Ads bridge exactly this initial phase, generate early revenue and thereby improve organic rankings over time. Without targeted campaign management, many retailers burn through budget without measurable results.
Without professional integration and ongoing monitoring: often nothing – and that is the problem. Outdated prices, incorrect stock levels or inaccurate product data on the marketplace lead to cancellations, poor reviews and in the worst case account suspension. With a properly configured middleware integration and active feed monitoring, changes from your shop are automatically and instantly transferred to all connected marketplaces – reliably and without any manual effort.
The integration is the starting point, not the destination. A marketplace is not a static channel – algorithms change, competitors optimise continuously, campaigns need adjusting and product feeds require ongoing maintenance. Retailers who do nothing after the integration gradually lose visibility and revenue. Anyone who wants to sell successfully in the long term needs active management – just as an online shop cannot simply be left to run itself after launch.